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6 top investment strategies used by property investors

Buy-to-let is no longer the hot property it once was and many investors who bought in recent years have struggled to get decent returns on their investments. A huge misnomer spread by the general media exacerbated by some property experts including bankers, attorneys, estate agents, property managers and the many other property professionals out there is that the only method of investing in residential property is buy-to-let. They categorise investors into 2 main categories, either you are a buy-to-let investor or you are a speculator.

Speculation is viewed, as a bad investment methodology as it is short-term and is equivalent to gambling. Buy-to-let which was traditionally promoted as a passive way of investing. is typically viewed as a good way of building up a retirement nest egg but recently is filled with multiple challenges for ill-informed investors.

When investing an investor should ensure they have good reasons to invest first and this 7 point checklist is what an investor needs to do to get started:

  1. Know what you want from your investments

  2. Know the market

  3. Get knowledge on the gearing of properties

  4. Listen cautiously to the experts in the market

  5. Know when to use capital gains as a strategy

  6. Understand the risks and rewards as an investor

  7. Strategise your income streams based on market dynamics

Strategies can change according to investment needs at any given time in the life cycle of investing. The last few years have been tumultuous times for many residential property investors. Cash flow has suddenly become the Holy Grail for many unsuspecting investors with highly geared properties who are reliant on maximum rental income with high shortfalls.

The start of the uninformed investor problems came with the introduction of the National Credit Act, coupled with rising interest rates which eventually dropped to 10%. Banks are hesitant to lend to the over-exposed investor who needs much needed liquidity. This has forced investors to look at new ways of creating finance.

Investing in property is an active process and there are a variety of strategies within the traditional buy-to-let investment process.

6 of the strategies that an investor can apply include the following:

  1. Buy and hold (and refinance every few years)

  2. Buy and ‘flip’ (quickly reselling it) in the same market

  3. Buy, renovate and sell

  4. Rent-to-Buy (option to buy on contract in the longer term)

  5. Alienation of land act (property is transferred into the buyers name at a later date)

  6. On selling contracts (vendor finance where there are deferred loans on the property)

There are few options for the highly geared investor, and sometimes even astute investors end up in financial trouble as a result of being retrenched or their business closing down. The additional financial burden of increased levies on sectional title properties, increased rates and taxes, high electricity costs, steep maintenance costs, low property value growth and defaulting tenants have resulted in many a property investor’s portfolio being jeopardized. As finances become tighter, many over exposed investors may be forced to sell at all costs to recover their investment. 17 weeks is the average time it takes for a property to sell currently, so turning your distressed investment into cash is a slow and difficult process.

Excellent opportunities for buyers

Cash rich investors have a lot of choice at the moment. The slowdown in demand in residential property means the normal willing buyer and willing seller model is under strain, and there are excellent buying opportunities for savvy buyers.

10 sure-fire ways to ensure that you derive value from the market through value investing is:

  1. Research the market thoroughly

  2. Identify an area which has high growth potential

  3. Do the math – know the bond and property overheads and budget for the worst case scenario

  4. Shop around for bargains – there are many

  5. Understand tenant market demands when buying

  6. Invest for income first not capital growth

  7. Look further afield for better deals whether in another province or even offshore

  8. Negotiate on price as there is additional value

  9. Get to know all the pitfalls of investing so that you can counter this in your strategy

  10. Decide whether you are going to be hands-on or hands-off on your investment

Like any investment investing in property comes with no guarantees but those who have faith in bricks and mortars versus shares always win in any market provided they apply the fundamental principles of investing.


25 Sep 2018
Author Neale Petersen
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